Nova Leah — Design System & SelectEvidence
Product Designer · Dundalk, Ireland · Jun 2019 – Feb 2022
Nova Leah builds cybersecurity and compliance software (SelectEvidence™ and SelectEvaluate®) for medical device manufacturers and healthcare providers.
The product UI had grown without dedicated UX: inconsistent branding, fragmented journeys, and compliance work that was hard for non-specialists. I joined as Product Designer to create a design system and redesign the application around clearer, more efficient user journeys.
At a glance
Role: Product Designer
Company: Nova Leah — cybersecurity compliance SaaS for medical device manufacturers
Timeline: Jun 2019 – Feb 2022 · Dundalk, Ireland
Focus: Design system from scratch · Full app redesign · SelectEvidence compliance flows
Tools: Adobe XD, Illustrator, HTML/CSS
Design Transformation Story
The Initial Challenge
The existing application design lacked consistent branding and was developed without dedicated UX/UI principles, resulting in a fragmented user experience.
Identifying Opportunities
I identified key areas for improvement, leading to the strategic decision to create a comprehensive design system from scratch.
Competitor Analysis: Cybersecurity Platforms for Medical Devices
To inform the design strategy for SelectEvidence, I conducted a competitor analysis of leading cybersecurity platforms in healthcare and adjacent industries. This helped identify best practices, UI patterns, and key opportunities to differentiate SelectEvidence as a compliance-focused, user-friendly tool for medical device manufacturers.
MedCrypt
Cybersecurity SDKs for Medical Devices
- Focus: Embedded security + FDA compliance
- Audience: Engineers, R&D, regulatory
- UI Insight: Minimal UI, backend-first
- UX Takeaway: Reinforced need for a front-facing, non-technical interface for compliance teams
TRIMEDX
Cybersecurity for Hospital Device Fleets
- Focus: Risk scoring, device inventory
- Audience: Hospital IT, Biomed teams
- UI Insight: Data-dense dashboards, operational tools
- UX Takeaway: Helped contrast SelectEvidence's more narrative and document-driven UX
UpGuard
Third-Party Vendor & Risk Monitoring
- Focus: Compliance checks, risk scoring
- Audience: Compliance, procurement, security
- UI Insight: Clean, broad-industry UX
- UX Takeaway: Inspired SelectEvidence’s clear visuals and accessible data presentation
Crafting the Design System
All components were meticulously built following established frameworks, with customization tailored to Nova Leah's brand identity, accessibility standards, and core user needs. This involved close collaboration with engineers and front-end teams.
User-Centered Validation
Extensive user research was conducted, and mockups were thoroughly tested with actual customers. Feedback was then gathered from the wider team, including engineers and developers, to refine the designs
Redesigning the Application
The entire application underwent a complete redesign, integrating the newly developed design system to ensure visual consistency and enhanced usability across all features
Transforming the User Journey
Every feature was reimagined and redesigned, not only with a new interface and visuals but also with a significantly improved user journey, making the application more intuitive and efficient.
Outcome
• Created the product’s design system from scratch — aligned to brand, accessibility standards and user needs — in close collaboration with engineers and front-end teams.
• Led a full redesign of the application on that system, reworking each feature’s journey for clarity and efficiency.
• Designed the core SelectEvidence flows: turned complex regulatory requirements into clear UI patterns and guided step-by-step flows so non-specialists could complete compliance work.
• Ran competitor analysis and tested mockups with customers; built interactive prototypes for client validation, sales demos and internal alignment.