Problem

Thousands of people use Dublin Bus daily — locals, kids, older passengers, tourists. The official app should help them plan journeys and get route updates. In usability review, the experience frustrated users:

• The homepage was Real Time Information, so people treated it as primary nav and missed the hamburger menu.

• Switching between Search by Route and Search by Address added friction.

• Route Planner made it hard to find known places or know which side of the street to board.

• When users did find Route Planner, the task felt clearer — they expected it higher on the home screen.

Approach

Documented usability findings and proposed a homepage and information architecture that prioritise journey planning over burying key tasks in secondary navigation.

Outcome

• Proposed a homepage and IA that prioritise journey planning.

• Documented findings and redesign in a downloadable PDF case study.