dublin bus app
Every day thousands of commuters use the Dublin Bus, since kids to elder people, from Dublin citizens to tourists.
The Dublin Bus app aims to help them to get to their destination and make journey plans and get updates from the Dublin Bus about new routes.
The experience by using the current Dublin Bus app is making users frustrated by not having what they expect.We've noticed they were confused by the homepage being the Real Time Information page.
The prominence of the Real Time Information menu led users to believe this was the main nav, they missed the hamburger menu totally.
They had to go back and forth between the Search by Route and Search by Address function which caused frustration.
When using Route Planner it was hard to search for the known location, if you weren't familiar with the area and it was hard to know which side of the street to get the bus on.
When the route planner is found by users the task is easier, they felt this should be given more priority on the homepage.
